
With the World Wide Web and social media bringing us closer than ever, it’s also given us a voyeuristic look at beauty trends across the globe like never before. (Case in point: The explosion of Korean beauty.) And as much as we love going product treasure-hunting in various cities, we were curious as to how our Estée Lauder favorites fared from country to country.
In celebration of the expansion of our cult-classic Pure Color Envy Matte lipstick collection, we decided to see which shades ranked highest in the hearts and minds (and on the pouts) of women around the world. We dug up data from the following places—Australia, France, Germany, India, Japan, Korea, Russia, South Africa, United Kingdom, United States—read on to see how your go-to shades stack up.
Most likely to already be in your makeup bag: Rebellious Rose
Of the 10 countries we surveyed, this was the #1 selling shade in 9 of them. (It came in at a modest #3 in South Africa, where women preferred Intense Nude as their lipstick star.)
Make it matte: Culture Clash
This shade amps up the amount of pink, but in a creamy matte finish that’s irresistibly hic.
Most likely to be your MLBB shade: Intense Nude
This universally-flattering nude also ranked high in nearly all 10 countries, and it’s no surprise why: It’s the perfect nude with just a touch of pink that looks like your natural lips, but better.
Make it matte: Metal Mauve
This metallic matte (an all-new formula and finish!) gives you the same dusty rose nude color as Intense Nude, but with a brushed metal finish that’s matte without looking flat.
Most likely to help you feel fierce: Envious
The ultimate red that women are reaching for from France to Japan. No matter where you wear it, this eye-catching shade always makes a statement.
Make it matte: Decisive Poppy
As Violette, our Global Beauty Director explains, a quintessentially Parisian look always involves a matte red lip she describes as “red velvet.” This shade and finish gives you just that.
Most likely to wake up your makeup: Defiant Coral
It’s easy to fall into a lipstick rut. When you’ve got your go-to nudes and reds, what more do you need? But this punchy color popped up in the top 10 from India to Korea and earns our vote as the unsung hero of lipstick shades that make you look more alive.
Make it matte: Short Fuse
A bright matte mouth is always a good idea when you’re looking to shake up your routine (and even when you’re not!). Even if you tend to shy away from bright colors, you might be surprised at how this luxe matte coral makes your whole complexion glow.